Creative, and Social Media Coverage for Global Car Brand’s New Vehicle
In partnership with Land Rover & COOL HUNTING for the #helloevoque campaign, we took the newly redesigned 2020 Range Rover Evoque around Dallas to document Paul Tellefsen’s perspective of the city as a native and artist. We profiled our trip through a video series and photo collection highlighting 7 local spots over a few days. The series was also promoted as a preroll ad in local Dallas movie theaters during the month of July and August 2019 as well as across the internet and social media on @coolhunting, @technopaul and @wetheable.
Scope of Work
Content Creation
Social Media Strategy
About The Client
Automotive
Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover, since 2008 a subsidiary of India's Tata Motors.
Our Plan
Document what it's like to live in Dallas through the perspective of local artist Paul Tellefsen in the Range Rover Evoque and share that across social media and media buys.
