2017 Buick LaCrosse

Photography & Social Media Coverage for Car Company

We were commissioned by Buick to produce an on-location photoshoot in and around Portland, Oregon to reveal the all-new 2017 Buick LaCrosse. We worked closely with their team to plan a 2-day photography session in August 2016. They wanted to depict the aspirational quality of the car as The New Face of Buick and the story of what someone would do if they took the LaCrosse out for a 24-hour test drive. These photos were primarily used for digital and social campaigns for the new car. We also provided social media coverage on our house photographer’s social media, @technopaul, with 1 post and Instagram Stories live during the shoot. 

Here's what they had to say about the outcome.

“I had the pleasure of working with @TechnoPaul on a content creation and social influencer program for the 2017 Buick LaCrosse. Right off the bat, Paul was up for the challenge of 10+ locations in Portland, OR on a two-day shoot and did so with a smile. He was confident in his shots, flexible with client priorities and restrictions, and produced compelling content. Considering Buick was the first car brand in Paul’s roster, he excelled expectations of getting great vehicle shots, but also captured preferred angles and the brand aesthetic with ease. Do yourself a favor, and hire Paul for your next project.”
— Meredith Grimm - Digital Producer, Engage M1 (formerly Leo Burnett)

Shoot Details

  • 26 hours of shooting

  • 11 locations

  • 1600 images

  • 4 on-site staff

  • 1 model

  • 20 final images

Gear Setup

  • Canon EOS 5Ds

  • Canon 24-70mm II

  • Canon 17-35mm

  • Sigma 35mm art

Team

  • Model: Christian

  • Photographer/Art Director: Paul Tellefsen

  • Creative Director: Meredith Grimm

DELIVERABLES

Instagram Stories

  • Total Views: About 25,000


Gallery

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