2017 Buick LaCrosse
Photography & Social Media Coverage for Car Company
We were commissioned by Buick to produce an on-location photoshoot in and around Portland, Oregon to reveal the all-new 2017 Buick LaCrosse. We worked closely with their team to plan a 2-day photography session in August 2016. They wanted to depict the aspirational quality of the car as The New Face of Buick and the story of what someone would do if they took the LaCrosse out for a 24-hour test drive. These photos were primarily used for digital and social campaigns for the new car. We also provided social media coverage on our house photographer’s social media, @technopaul, with 1 post and Instagram Stories live during the shoot.
Here's what they had to say about the outcome.
26 hours of shooting
4 on-site staff
20 final images
Canon EOS 5Ds
Canon 24-70mm II
Sigma 35mm art
Photographer/Art Director: Paul Tellefsen
Creative Director: Meredith Grimm
Impressions: 9,276 Accounts
Reach: 7,494 Specific Accounts
Total Views: About 25,000